This initiative enables comparative impact evaluation at a regional, national and global level. This is accomplished using innovative research technology, standardized systems for comparative benchmarking and a focus on visitor experiences and education impacts.
Comparisons are based on standardized measurement tools to understand visitor profiles, experiences and outcomes relating to conservation education. The ZooWise initiative uses benchmarking to aid in the discovery and distribution of best practices.
Learn more about ZooWise's automated evaluation system and options available for data collection.
Once you join ZooWise, you get full access to the Question Bank. But what is it and how does it work?
Survey
Design
Data
Collection
Data
Management
Data
Analysis
Data
Reporting
Capacity
Building
Education
Fundraising
Retail
Membership
Marketing
Catering
Services
Events
Find out about what's included with participation in the ZooWise research initiative.
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